"We were one of the last smooth jazz stations to bail on the format. But it's been in trouble for a while. There’s been a shift in the industry, where the quantity of listeners became more important than the quality of listeners. The radio stations that have lots of listeners, regardless of how long they listen, will be rewarded, and the stations whose listeners listen passionately aren’t rewarded. The 'JZA listeners weren’t button-pushers."Read the whole thing here, via Marginal Revolution.
29 December 2010
at 8:43 PM